About Us

Made with Love, Baked with Purpose

We are Crumbelina, your go-to destination for handcrafted pastries and snacks like our very own fudgy bars, and delicate madeleines, made fresh right here in the Philippines.

Our Story

When two ambitious people meet, you just know that ideas are about to run wild. That’s exactly how Crumbelina is born. With the mission to spread crumbs, not drama.

The founders of Crumbelina had insatiable hunger and cravings that cannot be satisfied within the four walls of the office. And so they ventured out to the world of possibilities to find ways to fill themselves up that a typical 9-5 cannot do. Creativity has always been running in their veins, coming from a hodgepodge of passions and industries. They're no strangers to constant evolution of technologies, genres, and techniques, which they have also applied to Crumbelina. They harness their creativity to innovate pastries that are out-of-the-ordinary, and produce cravings that you would’ve never thought you’d have.

At the end of the day, Crumbelina is more than just pastries. It’s a reflection of who they are as founders: creative, curious, and ambitious enough to take risks and go out of their comfort zones. From the Fudge Bars to the Bear Madeleines, every product you taste today carries a piece of their story, their risks, and the joy they find in creating.

This is only the beginning for them—because if there’s one thing they've learned, it’s that the best creations are the ones meant to be experienced together. For every pastry you enjoy from Crumbelina, you also get to spread crumbs, not drama.